This is Richard Petty. The greatest race car driver in history. At Players Capital Group, he has been a friend of ours for a long time. The King has asked us to get in touch with you regarding a project that we know will interest sports minded investors.
Across the country, and the world, a new class of motorsport destination has emerged — private racing clubs where high-net-worth individuals buy into exclusive memberships that grant them year-round access to elite facilities, concierge-level service, and the thrill of pushing performance cars to their limits in a controlled, luxurious environment. These tracks aren’t about spectators — they’re about owners. Members store their cars on-site, build custom garages, race with peers, and enjoy world-class amenities from fine dining to driving simulators. It’s country club meets racetrack — and for many, it’s a lifestyle investment as much as a recreational one.
Among the most renowned private racing clubs in the world, places like The Thermal Club in California, Monticello Motor Club in New York, and The Concours Club in Miami have redefined the luxury motorsports experience, commanding six- and even seven-figure initiation fees while enforcing strict membership limits.
These exclusive enclaves pair high-speed thrills with resort-level amenities—sprawling real estate, curated dining, private garages, and concierge services—creating a lifestyle reserved for the ultra-affluent, a sanctuary for collectors, CEOs, and competitive spirits. Even Japan’s newest and most extravagant Madagarawa Club, developed at a cost of over $250 million, reflects a global appetite for this rarified blend of status and speed.
Despite the outstanding facilities that they are, none of these existing clubs are what we are announcing today.
Introducing the Richard Petty Motor Reserve — the only private motorsports destination in the world developed by and around the greatest race car driver in history. This is not just a tribute; it is a transformation. For the first time ever, the legendary name that defined American racing will anchor a luxury racing community built for the modern era. Anchored in North Carolina — the cradle of NASCAR — and infused with the heart and soul of Victory Junction, the most visible and beloved racing charity of all time, this project fuses speed, purpose, and prestige in a way no other destination can. This isn’t simply a racetrack. It’s an icon in the making — where every garage, every lap, every event carries the imprint of The King.
From an investment perspective, the fundamentals couldn’t be stronger. Every premier motorsports club in North America is either sold out, waitlisted, or selectively admitting new members at stratospheric prices, with demand outpacing supply by a wide margin. Wealthy enthusiasts, elite collectors, and corporate partners are lining up for access to facilities that barely have space to accommodate them. The global surge in luxury performance vehicles, coupled with the rise of motorsports as a social and status-driven pursuit, has created a scarcity problem—and an extraordinary opportunity. These clubs are luxurious, private, and coveted, but becoming the next great destination in this landscape means stepping into a ready-made marketplace with limited competition and built-in urgency. In short: we are on the right side of the supply and demand curve, and early interest has been brisk.
30 condos already pre-reserved, securing approximately $28 million in early revenue, while 45 Founding Member Applications have been received, pledging $14 million in Membership Initiation Fees and $792,000 in Annual Recurring Revenue (ARR).
Total Secured Capital: $42 million already secured in presales (combining condo pre-reservations and membership commitments).
Revenue Projections
Membership Revenue:
- $66.8M in total initiation fees
- $10.6M in annual dues at full capacity
- $886K monthly dues revenue
Key Revenue Streams:
- Condo sales ($141M projected)
- Membership initiation fees ($66.8M)
- Ongoing membership dues ($10.6M annually)
- Member garage rentals and commercial leasing
- Track rentals, events, and sponsorships
Developed in four distinct phases, the Richard Petty Motor Reserve is designed to evolve well beyond the model of traditional private tracks. In Phase Two, the project begins its transformation into what we call Racing Mecca — a globally recognized hub of motorsports innovation. This is where elite engineering meets legacy and where speed serves a higher purpose. The facility will host manufacturer testing programs, team development camps, R&D labs, and cutting-edge training environments for next-generation talent. Think of what Rochester, Minnesota became when the Mayo Clinic arrived — not just a town, but a global epicenter of medical advancement. That’s the trajectory we’re on. The Richard Petty Motor Reserve will not merely house fast cars; it will drive the future of motorsports — technologically, competitively, and culturally.
Richard Petty Motor Reserve transcends conventional racetrack investment — it represents a crown jewel of American motorsport, conceived as a living tribute to racing’s most iconic figure and engineered to become the epicenter of luxury racing culture nationwide. Strategically positioned in North Carolina’s Uwharrie foothills, minutes from Pinehurst No. 2’s golfing excellence, RPMR synthesizes horsepower with heritage, delivering experiences as refined as they are exhilarating.
The circuit itself — carved into the undulating landscape — challenges and rewards drivers across all skill levels, weaving elevation changes, technical configurations, and sweeping corners into a flowing symphony of motion. Yet RPMR transcends mere driving experiences — it functions as a comprehensive luxury ecosystem. From trackside residences and private garages to fine dining, spa facilities, and executive lounges, every element serves clients who demand both speed and significance.
The Philanthropic Differentiation
For corporate partners, this presents unprecedented opportunity: to entertain, connect, and generate measurable social impact within a single venue. Born from the Petty family’s influence and anchored by Victory Junction’s mission, the Reserve offers what no other motorsport venue can deliver: high-performance returns while generating measurable social good. No competing motorsports investment delivers this dual-purpose impact proposition.
This is not merely a luxury amenity play — it’s a transformational platform at the intersection of performance, philanthropy, and profit. The Richard Petty Motor Reserve represents the evolution of experiential luxury investment, where returns extend beyond financial metrics to encompass legacy, impact, and enduring value creation.
To learn more from the developers of this transformational project, please contact:
j.brubaker@playerscapital.net