The Big Idea – The Richard Petty Motor SpeedwayUwharrie Motorsports Park is where heritage meets horsepower. Backed by the legendary Petty family, the project transforms a North Carolina motorsports site into a year-round destination for racing, hospitality, and community engagement. Anchored by Petty-branded tracks, lodging, and event infrastructure, Uwharrie fuses legacy IP with modern experiential design—creating a motorsports ecosystem rather than a single-use venue. Strategic alliances with Victory Junction and regional tourism partners amplify both cultural and philanthropic reach. In a U.S. motorsports economy exceeding $10 billion, Uwharrie is positioned as the next iconic property—a blend of brand, real estate, and recurring experiential revenue. For investors, it’s heritage monetized—where emotional equity meets enduring enterprise value.
2. The Problem
Motorsports properties remain fragmented, under-monetized, and dependent on single-event revenue. Despite NASCAR’s cultural weight, few venues have been purpose-built for year-round experiential use or aligned with philanthropic legacy programs such as Victory Junction.
3. The Solution
Uwharrie Motorsports Park delivers a fully master-planned complex integrating:
Professional-grade asphalt and dirt circuits
Hospitality, lodging, and retail zones
Educational and philanthropic programming with the Victory Junction foundation
A branded ecosystem leveraging the Petty family IP for licensing, media, and experiential content
This model transforms a single-use race track into a multi-channel platform for events, tourism, and community engagement.
4. Market Opportunity
$10 B+ U.S. motorsports economy, expanding through sports tourism and experiential retail.
NASCAR’s next-gen schedule and the explosion of regional racing culture drive demand for modern venues.
Only a handful of properties combine location, brand, and land availability for integrated development.
Uwharrie’s proximity to Charlotte—the epicenter of U.S. racing operations—offers logistical and marketing advantages no other greenfield site can match.
5. Technology / IP Advantage
Petty family branding rights and legacy IP
Digital-first fan engagement layer: streaming, AR/VR, data capture, and e-motorsport integration
Land entitlement package with pre-approved zoning for motorsport and hospitality uses
These elements create a defensible moat around both the physical and brand assets.
6. Traction / Validation
Endorsed and co-developed with members of the Petty family.
Community and state support due to economic-development and charitable tie-ins.
Feasibility studies indicate multi-year EBITDA growth potential through events, lodging, and licensing.
7. Business Model
Revenue streams include:
Event hosting and track rentals
Hospitality and concessions
Sponsorship and naming rights
Licensing / media / streaming rights
Adjacent real-estate appreciation
8. Competitive Landscape
Few U.S. venues offer brand equity + greenfield expansion capacity. Comparable assets (Atlanta Motorsports Park, VIR, The Thermal Club) are operating at capacity with growing membership lists and rising valuations.
9. The Ask
Seeking strategic capital or development partner to finance completion and commercial rollout of Uwharrie Motorsports Park.
Flexible structure: majority or minority investment, JV, or full acquisition of controlling interest in the development entity.
10. Leadership Snapshot
Petty Family – Brand legacy, NASCAR heritage, Victory Junction philanthropy
Players Capital Group – Deal origination, capital strategy, and M&A advisory
Regional Developers / Ops Team – Engineering, permitting, and facility design
