WHAT ARE YOU DOING NOW THAT YOUR ATHLETIC CAREER IS OVER?
Did you ever play in one of these leagues? If you were a professional athlete you need to read this!
How do you go from this...
To this?
You knew this day was coming!
Is your current job as rewarding as your job as a player?
Do you feel challenged and motivated?
Are you eager to get to work every day?
Are you happy with your income?
If you don’t like your own answers to these questions you should keep reading. This could be what you’ve been looking for!
We are Players Capital Group, a private investment banking and marketing partnership formed by ex-professional athletes, and we’d like to talk to you about the next stage of your life.
While you were in the big leagues you were an essential member of an elite organization, and although playing the game was one hell of a way to make a living you knew that the paychecks and the spotlight would eventually end. But even if you diligently prepared for life after sport, there was no possible way to adequately prepare for the sudden lack of camaraderie with other alpha high flyers and the pride that goes along with the high expectations and competitive structure of an elite organization. When you retired from your playing career that identity retired along with you and you probably learned very quickly that you were on your own.
What didn’t retire with you were the skills and contacts you made along the way. Most professional athletes we know are sophisticated, educated, and articulate. The image of the dumb athlete disappeared decades ago. Most of us have spent plenty of time in a college classroom, whether we graduated or left college early to turn pro. Many of us developed outstanding social skills during our careers and learned how to deal with the public with confidence. That skill and polish goes a long way in competitive business environments.
When you were in the big leagues, everywhere you went you were usually the richest guy in the room. Now, we are usually the poorest and the dumbest guys at many gatherings we are a part of, and that’s the way we like it. In the NFL or NHL you may have made millions a year for a decade, but with us you’ll be dealing with guys that made as much or more than you ever did that had no athletic talent whatsoever, just their intelligence and wit. They don’t need your money, which is a very good thing. When you signed your first pro contract you found yourself surrounded by competitive guys that would knock you on your ass if you let up for an instant, which made for a very interesting life. Now you’ll be surrounding yourself with a different type of competitor and this is what we enjoy the most.
This is the perfect business for a professional athlete to transition into…
We interact on a daily basis with exciting and innovative people who have built empires. These are guys and gals who are fundamentally just like you; the ones that survived and prospered in the face of tough competition. We’ve found that we are a lot like them and we really enjoy the interactions. Most business people admire athletes they used to watch and take any opportunity to rub elbows with them. They enjoy the stories. They like to ask questions. They see the same drive in us as they saw in themselves. Professional athletes, even the journeymen, are members of a very exclusive club, and ours is an occupation where membership in that club is excellent currency.
At the end of their careers, most pro players have met many accomplished people with whom they can connect with in the business arena. Individually, we all know many successful and influential people but collectively our Roledex is astounding, and with those contacts we can provide connectivity the business world has never seen before. That connectivity has tremendous value to people at the highest level of the business heirarchy.
It’s also the perfect side job for a former pro athlete that’s employed or busy with other projects…
With us you will learn to recognize opportunities that until now you would walk right by without a second thought. When you know what’s in demand you will see opportunity everywhere you go. Frequently you can set yourself up for a nice paycheck just by making an introduction. If you are working for a company you can use our platform to advance the interests of that company. We have huge databases and mailing lists that we can make available to you and your employers.
With us you can regain your elite identity. If you miss the camaraderie and culture of your athletic career, this is the way to get it back.
As ex-pro athletes, we are all very interesting guys with some great stories, but only collectively do we have a value proposition. People have been trying to unite the world of ex-professional athletes for business purposes for years. It’s never worked until now, simply because the athletes themselves never offered any real value to anyone, other than the relatively small amount of goodwill associated with their status as an ex-pro. What we did on the field back in the day was thrilling, but they are simply memories now. The question is what value do we have today? Autograph signings, charity events, podcasts and personal appearances are fun but they are hard to monetize.
To make real money you need real business models wrapped around products and services that are in high demand and you must be able to deliver them more efficiently than your competitors.
Our connectivity is a valuable form of capital that we use to help the richest real estate and private equity investors in the world deploy the billions of dollars they manage. They are more than happy to pay us to connect them with the companies that fit their investment parameters. Similarly, the founders and owners of the companies that the investors want to buy are always willing to talk to us to gauge their interest in selling, buying other companies, or borrowing money.
We have one tremendous asset: A network of highly recognizable, well educated, well connected and socially adept high achievers in every state and city in this country. We are everywhere. For a corporation to build out a physical network like this it would cost a billion dollars or more if they could do it at all. That network exists right now, and it has never been put to use. It’s just sitting idle right now waiting for us to activate it.
Let’s take a look at the elements of that network:
Enormous Brand Loyalty
Take a look at the brands below. Our brand is an amalgamation of the name recognition and loyalty of all of them, and every one of these brands have fiercely loyal followers.
Our Geographic Footprint
There are retired major league athletes in every major city in America. We have someone close to everyone in the Fortune 500 and the Inc 5000. This enables us to develop productive relationships at very low cost and there is business we can do with all of them. We are building a team in every one of these markets.
Our Alumni Footprint
If you played at the collegiate level there will be influential fellow alumni you can connect with at corporations we want to do business with.
Our Social Media Presence
We are the biggest social media influencers in the world, with millions of followers on multiple platforms. When we band together and start using social media in an intelligent and coordinated manner we will have a free tool that costs us nothing to use and reaches almost every consumer in the country. Our cost basis is negligible. Someone else bought and maintains the servers. Someone else invested the seed money that became LinkedIN, Facebook and Instagram. There is no more powerful medium in the world right now, it costs us little to nothing to use it, and for all intents and purposes we are the most visible users.
Our Undeniable Cachet
We pack stadiums… bankers, investors and attorneys don’t.
Consider this: Players from the New York Yankees, the New York Rangers, or the New York Giants do not pay to watch investment bankers or private equity barons work, but those guys all pay thousands and thousands to watch us work. Even the biggest of them is less recognizable than someone who hit .220 for the Yankees, came off the bench for the Knicks, or played on the fourth line for the Rangers
This is our call to action:
“We have highly respected people with contacts, influence and reach everywhere in the country, we have billions of dollars of investment capital available, and we are here to help you”.
Who else can say this? This network didn’t spring up overnight. We’ve just never taken advantage of it. We’ve been capitalizing this brand one wind sprint, one pushup and one bench press at a time since professional sports started over a hundred and twenty years ago, and now we are going to build it out for the benefit of us all.
Our footprint, our alumni relations, our social media bullhorn and our reputation as elite performers help us to develop relationships with investor groups who manage billions of dollars of institutional capital, and the number of those relationships continue to grow. Our social media channels also help us develop relationships with public and private companies looking for ways to promote their brands and sell products and services.
Remember what it’s like walking into the locker room the first morning you were on a new team? So do we. We’ll welcome you to the team and teach you the playbook quickly. With us there is no salary cap and you won’t be a rookie long!
